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.back-to-top a svg { fill: #ff0000; } .project-panel { background: #f5f5f5; padding: 2.5rem 0rem; } .pp-thumbs { margin-bottom: -1.666666666666667rem; } #content-holder .panel-label, .projectpanel-preview .panel-label { color: #000000; font-size: 1.777777777777778rem; text-transform: none; padding-left: 0rem; padding-bottom: 1.666666666666667rem; text-align: left; line-height: 1; } .project-panel .pp-title { padding: 0.5555555555555556rem 0rem 1.666666666666667rem 0rem; } .project-panel .pp-title a { color: #000000; font-size: 0.7222222222222222rem; text-transform: none; } .project-panel .pp-title span { color: #999999; font-size: 0.7222222222222222rem; text-transform: none; }

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Curated works_True Baseball/LAFC/Taylormade/Todae/S&DCo/Nike/Honma/First

Curated works_True Baseball/LAFC/Taylormade/Todae/S&DCo/Nike/Honma/First

Curated works_True Baseball/LAFC/Taylormade/Todae/S&DCo/Nike/Honma/First

Curated works_True Baseball/LAFC/Taylormade/Todae/S&DCo/Nike/Honma/First

Curated works_

TrueBaseball/LAFC/Taylormade/Todae/S&DCo/Nike/Honma/First

David Kim_Creative Director/Designer/Ultra Runner/Moto Enthusiast

David Kim_Creative Director/Designer/Ultra Runner/Moto Enthusiast

David Kim_Creative Director/Designer/Ultra Runner/Moto Enthusiast

David Kim_Creative Director/Designer/Ultra Runner/Moto Enthusiast

David Kim_

Creative Director/Designer/Ultra Runner/Moto Enthusiast

e lets@runonempty.com         c 858/336/2885

e lets@runonempty.com         c 858/336/2885

e lets@runonempty.com         c 858/336/2885

e lets@runonempty.com         c 858/336/2885

e lets@runonempty.com         c 858/336/2885

TRUE_1
player swinging

True Baseball_

True Temper Sports, a global sporting goods leader, is launching a youth baseball division, TRUE Baseball. True Temper has a long history as an original equipment manufacturer for ice hockey sticks, lacrosse sticks, and also is the leading manufacturer of golf shafts in the world.

 

Role_ 

Art Direction / Branding / Product Graphics
 

True Baseball_

True Temper Sports, a global sporting goods leader, is launching a youth baseball division, TRUE Baseball. True Temper has a long history as an original equipment manufacturer for ice hockey sticks, lacrosse sticks, and also is the leading manufacturer of golf shafts in the world.

 

Role_ 

Art Direction / Branding / Product Graphics
 

True Baseball_

True Temper Sports, a global sporting goods leader, is launching a youth baseball division, TRUE Baseball. True Temper has a long history as an original equipment manufacturer for ice hockey sticks, lacrosse sticks, and also is the leading manufacturer of golf shafts in the world.

 

Role_ 

Art Direction / Branding / Product Graphics
 

True Baseball_

True Temper Sports, a global sporting goods leader, is launching a youth baseball division, TRUE Baseball. True Temper has a long history as an original equipment manufacturer for ice hockey sticks, lacrosse sticks, and also is the leading manufacturer of golf shafts in the world.

 

Role_ 

Art Direction / Branding / Product Graphics
 

True Baseball_

True Temper Sports, a global sporting goods leader, is launching a youth baseball division, TRUE Baseball. True Temper has a long history as an original equipment manufacturer for ice hockey sticks, lacrosse sticks, and also is the leading manufacturer of golf shafts in the world.

 

Role_ 

Art Direction / Branding / Product Graphics
 

TRUE_2
bat render_1
bat render_white
TRUE_3
TRUE_4

Los Angeles Football Club_

Los Angeles Football Club (LAFC) is Major League Soccer’s newest team in Los Angeles. LAFC are developing a world-class, forward-thinking sports organization to bring the fastest growing professional sport in America to one of the largest and most diverse markets in the world.

 

Role_ 

Mobile Experience
 

Los Angeles Football Club_

Los Angeles Football Club (LAFC) is Major League Soccer’s newest team in Los Angeles. LAFC are developing a world-class, forward-thinking sports organization to bring the fastest growing professional sport in America to one of the largest and most diverse markets in the world.

 

Role_ 

Mobile Experience
 

Los Angeles Football Club_

Los Angeles Football Club (LAFC) is Major League Soccer’s newest team in Los Angeles. LAFC are developing a world-class, forward-thinking sports organization to bring the fastest growing professional sport in America to one of the largest and most diverse markets in the world.

 

Role_ 

Mobile Experience
 

Los Angeles Football Club_

Los Angeles Football Club (LAFC) is Major League Soccer’s newest team in Los Angeles. LAFC are developing a world-class, forward-thinking sports organization to bring the fastest growing professional sport in America to one of the largest and most diverse markets in the world.

 

Role_ 

Mobile Experience
 

Los Angeles Football Club_

Los Angeles Football Club (LAFC) is Major League Soccer’s newest team in Los Angeles. LAFC are developing a world-class, forward-thinking sports organization to bring the fastest growing professional sport in America to one of the largest and most diverse markets in the world.

 

Role_ 

Mobile Experience
 

CarlosVela_1
LAFC_player profile_mobile_2
M2_shaftandgrip
M1-M2 logo

Taylormade_

#1 Driver in golf. Taylormade is driven by the pursuit of product innovation and performance.  Most widely known for their metalwoods, developing cutting edge technology to sought after design aesthetics. Their relentless determination to be the best performance golf brand in the world never stops.  

 

Role_ 

Product Graphics / Logo Development
 

Taylormade_

#1 Driver in golf. Taylormade is driven by the pursuit of product innovation and performance.  Most widely known for their metalwoods, developing cutting edge technology to sought after design aesthetics. Their relentless determination to be the best performance golf brand in the world never stops.  

 

Role_ 

Product Graphics / Logo Development
 

Taylormade_

#1 Driver in golf. Taylormade is driven by the pursuit of product innovation and performance.  Most widely known for their metalwoods, developing cutting edge technology to sought after design aesthetics. Their relentless determination to be the best performance golf brand in the world never stops.  

 

Role_ 

Product Graphics / Logo Development
 

Taylormade_

#1 Driver in golf. Taylormade is driven by the pursuit of product innovation and performance.  Most widely known for their metalwoods, developing cutting edge technology to sought after design aesthetics. Their relentless determination to be the best performance golf brand in the world never stops.  

 

Role_ 

Product Graphics / Logo Development
 

Taylormade_

#1 Driver in golf. Taylormade is driven by the pursuit of product innovation and performance.  Most widely known for their metalwoods, developing cutting edge technology to sought after design aesthetics. Their relentless determination to be the best performance golf brand in the world never stops.  

 

Role_ 

Product Graphics / Logo Development
 

M1Driver_Crown
TM_homepage
M1-M2_image

TODAE_

Todae is more than a lifestyle apparrel and acessories company. Todae is a brand that connects people together with how they are living each and every day. Every moment counts.

 

Role_ 

Logo / Branding / Art Direction / Product Development

TODAE_

Todae is more than a lifestyle apparrel and acessories company. Todae is a brand that connects people together with how they are living each and every day. Every moment counts.

 

Role_ 

Logo / Branding / Art Direction / Product Development

TODAE_

Todae is more than a lifestyle apparrel and acessories company. Todae is a brand that connects people together with how they are living each and every day. Every moment counts.

 

Role_ 

Logo / Branding / Art Direction / Product Development

TODAE_

Todae is more than a lifestyle apparrel and acessories company. Todae is a brand that connects people together with how they are living each and every day. Every moment counts.

 

Role_ 

Logo / Branding / Art Direction / Product Development

Screen Shot 2018-06-05 at 10.22.33 AM
TO_wknd hats_multi color
shirt stacked
rucksack_1
Screen Shot 2015-09-30 at 4.20.56 PM
TO_man in hoodie
nyc_4
Screen Shot 2018-06-21 at 12.52.32 PM
TO_beanie
TO_embroidery Hat
amplifycase_1
TO_stories_IGTV

S&DCo._

Salt and Dry Co. is an all natural, handcrafted, premium jerky company. Using simple fresh ingredients, every batch is made-to-order and can be customized to bag size, type of cut, and toughness of chew. Speaks to the true jerky connoissuers.  

 

Role_ 

Branding /Art Direction / Packaging

S&DCo._

Salt and Dry Co. is an all natural, handcrafted, premium jerky company. Using simple fresh ingredients, every batch is made-to-order and can be customized to bag size, type of cut, and toughness of chew. Speaks to the true jerky connoissuers.  

 

Role_ 

Branding /Art Direction / Packaging

S&DCo._

Salt and Dry Co. is an all natural, handcrafted, premium jerky company. Using simple fresh ingredients, every batch is made-to-order and can be customized to bag size, type of cut, and toughness of chew. Speaks to the true jerky connoissuers.  

 Role_ 

Branding /Art Direction / Packaging

S&DCo._

Salt and Dry Co. is an all natural, handcrafted, premium jerky company. Using simple fresh ingredients, every batch is made-to-order and can be customized to bag size, type of cut, and toughness of chew. Speaks to the true jerky connoissuers.  

 

Role_ 

Branding /Art Direction / Packaging

S&DCo. stamp
branded canvas apron_2
cold mountain_1
S&DCo_pc_1
heat jerky
MC&J
c.reaper jerky_1
S&DCo.back_package_1
butcher knife
Family Jerky

Nike Ultra_

A new concept - launch a niche division in their running category to target trail/road long distance runners. Nike has always been at the forefront of pushing boundaries and inspiring humans to make the impossible possible. Ultra running has gained popularity over the years as people have moved past marathons and are looking for their next challenge. Ultra runners pushe themselves to the limit, endure tremendous amount of physical and mental exhaustion during racing, and have rigorous training schedules. They are the epitome of an extreme athlete. Running + expand human potential = Nike.


Branding / Product Development / Art Direction

 

Nike Ultra_

A new concept - launch a niche division in their running category to target trail/road long distance runners. Nike has always been at the forefront of pushing boundaries and inspiring humans to make the impossible possible. Ultra running has gained popularity over the years as people have moved past marathons and are looking for their next challenge. Ultra runners pushe themselves to the limit, endure tremendous amount of physical and mental exhaustion during racing, and have rigorous training schedules. They are the epitome of an extreme athlete. Running + expand human potential = Nike.


Branding / Product Development / Art Direction

 

Nike Ultra_

A new concept - launch a niche division in their running category to target trail/road long distance runners. Nike has always been at the forefront of pushing boundaries and inspiring humans to make the impossible possible. Ultra running has gained popularity over the years as people have moved past marathons and are looking for their next challenge. Ultra runners pushe themselves to the limit, endure tremendous amount of physical and mental exhaustion during racing, and have rigorous training schedules. They are the epitome of an extreme athlete. Running + expand human potential = Nike.


Branding / Product Development / Art Direction

 

Nike Ultra_

A new concept - launch a niche division in their running category to target trail/road long distance runners. Nike has always been at the forefront of pushing boundaries and inspiring humans to make the impossible possible. Ultra running has gained popularity over the years as people have moved past marathons and are looking for their next challenge. Ultra runners pushe themselves to the limit, endure tremendous amount of physical and mental exhaustion during racing, and have rigorous training schedules. They are the epitome of an extreme athlete. Running + expand human potential = Nike.


Branding / Product Development / Art Direction

 

Nike Ultra_

A new concept - launch a niche division in their running category to target trail/road long distance runners. Nike has always been at the forefront of pushing boundaries and inspiring humans to make the impossible possible. Ultra running has gained popularity over the years as people have moved past marathons and are looking for their next challenge. Ultra runners pushe themselves to the limit, endure tremendous amount of physical and mental exhaustion during racing, and have rigorous training schedules. They are the epitome of an extreme athlete. Running + expand human potential = Nike.


Branding / Product Development / Art Direction

 

dirty feet
intro_2
ultra runner
swoosh_contentimage_2
nikeUltra_ts spread

Nike X Volvo_

A collaboration concept with Nike and Volvo Life Paint. The Volvo brand is one of the world's best known and respected brands within the commercial commercial vehicle industry. It is associated with the core values of quality, safety and environmental care. This project was to promote safety while running at night or early morning. Statistics show the number of deaths/accidents for joggers are higher at night and early morning due to low visibility. Nike wanted runners to feel safe while running at night.

 

Role_ 

Branding / Product Development
 

Nike X Volvo_

A collaboration concept with Nike and Volvo Life Paint. The Volvo brand is one of the world's best known and respected brands within the commercial commercial vehicle industry. It is associated with the core values of quality, safety and environmental care. This project was to promote safety while running at night or early morning. Statistics show the number of deaths/accidents for joggers are higher at night and early morning due to low visibility. Nike wanted runners to feel safe while running at night.

 

Branding / Product Development
 

Nike X Volvo_

A collaboration concept with Nike and Volvo Life Paint. The Volvo brand is one of the world's best known and respected brands within the commercial commercial vehicle industry. It is associated with the core values of quality, safety and environmental care. This project was to promote safety while running at night or early morning. Statistics show the number of deaths/accidents for joggers are higher at night and early morning due to low visibility. Nike wanted runners to feel safe while running at night.

Branding / Product Development
 

Nike X Volvo_

A collaboration concept with Nike and Volvo Life Paint. The Volvo brand is one of the world's best known and respected brands within the commercial commercial vehicle industry. It is associated with the core values of quality, safety and environmental care. This project was to promote safety while running at night or early morning. Statistics show the number of deaths/accidents for joggers are higher at night and early morning due to low visibility. Nike wanted runners to feel safe while running at night.

 

Branding / Product Development
 

Nike X Volvo_

A collaboration concept with Nike and Volvo Life Paint. The Volvo brand is one of the world's best known and respected brands within the commercial commercial vehicle industry. It is associated with the core values of quality, safety and environmental care. This project was to promote safety while running at night or early morning. Statistics show the number of deaths/accidents for joggers are higher at night and early morning due to low visibility. Nike wanted runners to feel safe while running at night.

 

Branding / Product Development
 

swooshxlifepaint_intro
swoosh_contentimage_3
stencil_1
swooshxlifepaint_2
swooshxlifepaint_3

Taylormade_

The Taylormade Burner golf balls are all about maximizing distance off the tee. It's dimple technology creates less drag for faster, longer, and higher ball flight.

 

Role_ 

Packaging / logo refresh

Taylormade_

The Taylormade Burner golf balls are all about maximizing distance off the tee. It's dimple technology creates less drag for faster, longer, and higher ball flight. 

Role_ 

Packaging / logo refresh

Taylormade_

The Taylormade Burner golf balls are all about maximizing distance off the tee. It's dimple technology creates less drag for faster, longer, and higher ball flight.

Role_ 

Packaging / logo refresh

Taylormade_

The Taylormade Burner golf balls are all about maximizing distance off the tee. It's dimple technology creates less drag for faster, longer, and higher ball flight.

 

Role_ 

Packaging / logo refresh

Taylormade_

The Taylormade Burner golf balls are all about maximizing distance off the tee. It's dimple technology creates less drag for faster, longer, and higher ball flight.

 

Role_ 

Packaging / logo refresh

Multi burnerbox
Screen Shot 2018-10-23 at 11.28.40 AM
wmns burner graphic

Honma_

An ultra-premium golf equipment manufacturer with 60 years of traditional clubmaking. Honma is recognized for producing the world's finest golf clubs, merging premium materials, performance innovation, and craftsmanship. Every club is beautifully hand crafted and hand painted by 400 master craftsmen. Their pursuit of perfection is what makes their products second to none.

 

Role_ 

Campaign / Art Direction / Photography

Honma_

An ultra-premium golf equipment manufacturer with 60 years of traditional clubmaking. Honma is recognized for producing the world's finest golf clubs, merging premium materials, performance innovation, and craftsmanship. Every club is beautifully hand crafted and hand painted by 400 master craftsmen. Their pursuit of perfection is what makes their products second to none.

 

Role_ 

Campaign / Art Direction / Photography

Honma_

An ultra-premium golf equipment manufacturer with 60 years of traditional clubmaking. Honma is recognized for producing the world's finest golf clubs, merging premium materials, performance innovation, and craftsmanship. Every club is beautifully hand crafted and hand painted by 400 master craftsmen. Their pursuit of perfection is what makes their products second to none.

 

Role_ 

Campaign / Art Direction / Photography

Honma_

An ultra-premium golf equipment manufacturer with 60 years of traditional clubmaking. Honma is recognized for producing the world's finest golf clubs, merging premium materials, performance innovation, and craftsmanship. Every club is beautifully hand crafted and hand painted by 400 master craftsmen. Their pursuit of perfection is what makes their products second to none.

 

Role_ 

Campaign / Art Direction / Photography

Honma_

An ultra-premium golf equipment manufacturer with 60 years of traditional clubmaking. Honma is recognized for producing the world's finest golf clubs, merging premium materials, performance innovation, and craftsmanship. Every club is beautifully hand crafted and hand painted by 400 master craftsmen. Their pursuit of perfection is what makes their products second to none.

 

Role_ 

Campaign / Art Direction / Photography

HONMA_BERES PP-202_homepage
HONMA_WWG_Beres IS-06 Iron_Digital Spread_02.12.18
HONMA_BERES PP-201_homepage
E-06_WMNS_creative concept_1
E-06_Mens_creative concept_2
E-06_WMNS_creative concept_2
Beres E-06_product page_ipad mockup

FIRST_

A rebrand of a boxing training/exercising equipment company, First Rate. First is dedicated to bringing boxing back in the limelight, a classic contact sport to the new modern age of biometric tracking and interactive experience. Being the first in it's industry to breakthrough with using touch-sensor technology implemented in their products. 

 

Role_

Rebrand development / Logo / Art Direction

FIRST_

A rebrand of a boxing training/exercising equipment company, First Rate. First is dedicated to bringing boxing back in the limelight, a classic contact sport to the new modern age of biometric tracking and interactive experience. Being the first in it's industry to breakthrough with using touch-sensor technology implemented in their products. 

 

Role_

Rebrand development / Logo / Art Direction

FIRST_

A rebrand of a boxing training/exercising equipment company, First Rate. First is dedicated to bringing boxing back in the limelight, a classic contact sport to the new modern age of biometric tracking and interactive experience. Being the first in it's industry to breakthrough with using touch-sensor technology implemented in their products. 

 

Role_

Rebrand development / Logo / Art Direction

FIRST_

A rebrand of a boxing training/exercising equipment company, First Rate. First is dedicated to bringing boxing back in the limelight, a classic contact sport to the new modern age of biometric tracking and interactive experience. Being the first in it's industry to breakthrough with using touch-sensor technology implemented in their products. 

 

Role_

Rebrand development / Logo / Art Direction

FIRST_

A rebrand of a boxing training/exercising equipment company, First Rate. First is dedicated to bringing boxing back in the limelight, a classic contact sport to the new modern age of biometric tracking and interactive experience. Being the first in it's industry to breakthrough with using touch-sensor technology implemented in their products. 

 

Role_

Rebrand development / Logo / Art Direction

First_wht_logo
First_Blk_logo
First_1